TOGETHXR’s Case May Be Coming Apart
September 26, 2022

TOGETHER has been on the rise since its inception in 2015, but a recent lawsuit may indicate cracks in its business model. TOGETHERXR’s case may be coming apart, and it could affect the future of XR technologies and businesses across the world. Here’s what’s happening.
A) Build a Better Case
- TOGETHER Case is a marketplace designed to connect those looking for mentors, coaches, and guides with those who want to offer their services. This was introduced to cater to the growing need for coaching and leadership consulting work in the wake of globalization and disruptive technological change.2. Customers will register their skills and offerings, then be matched with potential clients for an appropriate mentoring relationship according to a range of key criteria including personal values, core values, goals, needs, etc. The platform will only match one coach or mentor with one client at any given time to prevent competition between professionals from being saturated on the site.3.
- TOGETHER Case hopes to increase its revenue by offering a premium version of its site in which clients can search through more advanced features and browse profiles before making a purchase. This will allow both companies and individuals to contact multiple potential advisors before settling on one that they wish to retain on an ongoing basis.5.
- The success of any new technology service relies heavily on user experience, and although online booking sites have been around for years, TOGETHER is hoping that their approach of focusing entirely on professionals will help them attract a wider base of users than existing sites do.6.
B) Increase Foot Traffic and Conversions
- Ensure consistency with the site experience and strategy, and evolve alongside changing consumer expectations.
- 2. Update your look to match how customers shop today and feel confident in every decision they make. 3.
- Relate your marketing and messages with what people want: a simple, fun, yet meaningful life experience
- Build a clear customer journey map to align where customers start their journey, why they decide to go somewhere else for the next step in their process or purchase, and when they come back to you – because it is inevitable
- Make it easy for them: offer items that can be shipped quickly and easily
- Offer discounts that are attainable for all. Create partnerships with local businesses. Keep app updates coming so that there is always something new for your customers to explore. Try out new ideas like this blog post so that we can stay engaged!
Awareness about TOGETHER seems to be declining over time; therefore, the company should implement changes ASAP to maintain its competitive edge.
C) How They Can Do Both
The simple solution may be for the government to allow firms in which one person owns all the equity and capital, such as a family business, to share their profits with employees on a compensation basis. But this would require Congressional action.
Meanwhile, there are at least three ways for them to accomplish what they want in the interim: continue charging membership fees and have every member take home part of the profits; institute profit-sharing by earmarking a Case certain percentage of funds generated from each class; or adopt an individual-contribution model where members can pay whatever they can afford on top of paying dues that are determined by their earnings.
These actions would require that each of them reincorporate under a different Case legal structure, perhaps as a worker-owned cooperative. Cooperatives are owned by their members and serve a specific purpose in an area of economic activity.
Each member of a Case cooperative has one vote, regardless of how much capital they contributed. Some cooperatives are highly specialized, such as those formed by farmers to process and market their goods; others are more general,
providing services like electricity or water on a local level. The advantage of cooperatives is that everyone who contributes gets to share in any profits generated—and those profits aren’t divided into income brackets. They also retain full control over how they structure payouts to members based on revenue rather than earnings alone.
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